September 19
3 comments
September 19
3 comments
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This quote from the article wraps up everything succintly for me when the writer mentioned, “the least diverse casts—those in the 11-20% range—performed worst globally, with median box office receipts of just $33.3 million. This represents a staggering opportunity cost for studios clinging to outdated assumptions about international markets.” Facts and not feelings. The numbers tell the story and people vote with their feet and their hearts.
Thanks for another illuminating article about the state of our industry, David. We have been saying this for years – BIPOC representation on films and television is not only a moral imperative, but it’s financially lucrative! But, there has to be a will to change, and with that change, it requires more BIPOC industry players in positions that have the power to greenlight our stories – which are diverse and authentic!
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