WRITING IN THE AGE OF FRACTURED ATTENTION

WOW! So many take aways from this article. This article took my mind into the stratosphere. I am taking copious notes on all of this. This is so true in my studying of audiences. This helped me soooo much. However, this is my big take away , “you can even go as far as saying audiences love seeing a reflection of themselves, dilemmas, or challenges. This explains the rise of what industry analysts call “conversation-piece content”—shows and films designed to generate discussion, debate, and social sharing. For spec writers, this means considering not just what will engage viewers, but what will compel them to engage others, especially on social media.”