February 14

4 comments

OBS Guide: Strong Faith-Based Market Equals Huge Opportunity

By David

February 14, 2026

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  • Thanks so much for this informative piece. I think this is definitely an untapped market for black screenwriters. I actually like watching a lot of the holiday faith films on Netflix. I checked out the JC Films site. Dean Cain and and Kevin Sorbo are in almost every movie! LOL.

  • Chritian Renaissance! This is my genre along with horror. So this puts juice in my tank to keep going and staying on this path. I write these stories because they come from my core and this article was a profound confirmation for me. . “A relationship to faith that is inseparable from the lived experience of racial justice, economic resilience, and intergenerational survival. That’s not a niche — that’s the foundation of some of the most powerful storytelling in American culture. TRUTH — ” For years, “faith-based movie” was synonymous with low budgets, heavy-handed messaging, and wooden acting. The market is maturing past that, but many submissions still fall into the same traps.” THANK YOU . I am downloading this market guide now. I am soooooo inspired!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • This was a very inspiring to read. And an encouragement for me to stay on the course. There is a HUGE gap that needs to be filled by US. For the black community to be the strongest representatives of the faith, especially black women, we are an anomaly to this sub-genre. It’ll be super awesome to see more black Christian Romance, black Religious Fantasy (uh….the angels….hello somebody!), black Religious Horror (that doesn’t demonize any practices but focuses strictly on the power of God ONLY), and the Biblical stories reinvented that shows historical accuracy which would be US at the forefront of the stories told. It’s about time someone writes an Egyptian movie portraying the ancient black Egyptians.

    I’m speaking to myself, too, btw.

    My response to the Faith Based Market Boom Article
    There’s an article titled “OBS Guide: Strong Faith-Based Market Equals Huge Opportunity” was a good read. Reading the article made me reflect on how much “OUR” voices are either limited or absent from this sub-genre in both film and fiction books. And may I add, non-fiction? I am aware of how our ancestors first received this religion. However, as current and future black creatives, I feel we should also take control of this sub-genre because it was the black church that served as a main meeting point and played an active role during the Civil Rights Movement. It was prayers to God that Harriet Tubman prayed that supported her with the many dangerous journeys she undertook, it was prayer that our ancestors prayed that gave them strength, and most of all, and most importantly, we cannot overlook Ethiopia and ancient Christianity that was never colonized. Why don’t we use this moment in Hollywood, this time in film’s history, to write within this sub-genre and unpack/deconstruct Christianity ? I’d be down to work with someone on a future project. Many ideas are coming to mind as I type. This ain’t the white man’s religion. Like everything else of ours, Christianity was seized, colonized, and perverted by white supremacy. As black creatives, let’s change the narrative.

    • Reply from Sandra Campbell: My response to the Faith Based Market Boom Article
      I definitely agree, Terri. This is an untapped genre for African Americans, especially when you consider the role of the black church in our community. Our faith was the bedrock and the engine for the Civil Rights movement. I also think there’s a chance to blend genres here. I love horror, but there is so much we can do with blending faith-based films with supernatural or psychological horror. There are non-fiction stories and myths we can draw on to tell compelling stories within this genre. I look forward to talking with you more about this. Great post!

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